Big ambition.

Let’s build what comes next.

Turning bold ideas into focused plans:

brand strategy into commercial traction,

leadership into disciplined operations,

values into repeatable culture,

and capability into accountability.

You see potential.

I help you build for the next growth curve.

I work alongside founders, CEOs, investors, and boards to make sense of the big decisions—and turn them into a practical path forward.

Specializing in consumer brands: beverage, food, wellness, and hospitality, I connect the brand, commercial plan, and people around what the business needs next.

Abstract pink line art floral design on black background.
Abstract floral design with pink, orange, and black petal-like shapes and white outlines

At your service

  • Founders & CEOs

    For leaders building through complexity — translating vision into focus, priorities, team clarity, and a practical path forward.

  • Investors

    For capital sources and investors supporting founders to sharpen the plan, strengthen the team, and build the operating discipline required for the next stage.

  • Boards & Mission Led Orgs

    Connect the right conversations to an actionable plan, clear contributions, and the resources to deliver it.

Abstract floral design with pink, orange, and black shapes and flowing lines in a stylized pattern.

Signature services: Key Platforms

I work at the intersection of strategy, brand & commercial, leadership and operating clarity — helping founders turn moments of inflection into focused plans, aligned teams, and disciplined execution.

  • A collection of colorful vinyl records in shades of pink, orange, and black stacked and overlapping.

    Business Strategy & Operating Plans

    Turn vision into a focused 6-12 month plan with clear priorities, goals, jobs to be done, metrics, owners, and operating cadence.

    Best for: Founders turning a big vision into a workable, measurable plan.

  • Stacked colorful stones balanced on a sandy beach at sunset with the ocean in the background.

    Brand & Commercial Growth

    Build the connection between what consumers care about, what makes your brand distinctive, and the commercial road-map to deliver it.

    Best for: Sharpening brand and commercial proposition, clarifying focus areas and identifying metrics to deliver the plan.

  • Six colorful boats are anchored in calm turquoise water near a sandy beach.

    Organization & Leadership

    Put the right capabilities and responsibilities around the plan. Help founders and teams lead with greater clarity, confidence, and ownership.

    Best for: Teams that have outgrown informal ways of working and are building responsibility & accountability for next stage of growth.

  • Yellow door set in a white wall, surrounded by yellow roses and green foliage.

    Portfolio & Innovation

    Choose where to place your next bets. Balance the core business with new products, categories, markets, and partnerships.

    Best for: Knowing what to grow, what to test, when to innovate and what to leave behind.

  • Close-up of water droplets falling into a body of water, creating ripples. The background is split diagonally with yellow on the top left and blue on the bottom right.

    Investor Readiness

    Pressure-test and fine-tune your pitch deck. Amplify consumer & commercial proposition, market opportunity, brand story, GTM strategy, proof points, and clarity for investment case.

    Best for: Founders preparing for investor meetings, board meetings, or strategic conversations.

  • Ginko bilboa leaves golden

    Board Elevation

    Define how board members and advisors can best contribute, clarify roles and expectations, and connect board value to the operating plan.

    Best for: Founders and board leaders who want a more useful, accountable, growth-oriented board.

Meet Heidi Dillon

A CEO’s perspective,

An operator’s instinct.

Consumer & Beverage Operator | CEO | FRACTIONAL C-Suite LEADER | Brand + Growth + Innovation | Portfolio Strategy | Founder-Led Scale

I’ve spent more than 25 years building consumer brands and working alongside founders. I love the mix of imagination and discipline it takes to turn something people believe in into a business that lasts.

As CEO of Distill Ventures, Diageo’s global venture and brand-scaling platform, I led a 40-person global organization. Over my tenure, portfolio assets under management grew from $50 million to $500 million across 40 brands, and I supported multiple strategic acquisitions into Diageo.

I’ve also worked on the brand leading businesses of CLIF BAR/LUNA, Starbucks, Somersault Snacks, and organicgirl in brand, product, operational, leadership and GM roles.

I know what it means to carry responsibility for the business, the numbers, and the people. I also know how much of themselves founders put into what they build.

Through BLOOM, you work directly with me. Expect thoughtful questions, honest conversations, and practical work we can put into action.

Alison Gavin | Co-Founder

Alison co-founded BLOOM with Heidi Dillon, helping leaders build stronger teams and organizations, and now has entered her next chapter with pride in what they built together.

Abstract floral pattern with curved white lines and pink, orange, and navy colors.

Perspective: How I think

You work directly with me to tackle decisions, navigate complexity, and keep the business moving. I’m your co-pilot for founders who want an experienced leader alongside them.

  • Healthy growth takes clear choices.

    There’s usually more opportunity than time or resources. I help you decide where to focus, what to invest in, and what to stop doing—so the business can move with purpose.

    • • •

    I help map the clearer plan, sharpen priorities, build stronger ownership, and support the operating discipline to turn vision into progress.

  • A workable plan, for the team delivering it.

    Clear roles. Capable leaders. Room for honest conversations. Shared accountability. I help build ways of working that fit your business and preserve the spirit that got you here.

    • • •

    With decades of operating experience, founder pattern recognition, trusted frameworks, and a deeply relatable approach, I help leaders see what matters, unlock what is stuck, and create the conditions for real momentum.